Web 2.0 Glossary (F)

feed Content which is delivered to the user via special websites or programs such as news aggregators.

FFA (Free For All) A page or site with many outgoing links to unrelated websites, containing little if any unique content. Link farms are only intended for spiders, and have little if any value to human users, and thus are ignored or penalized by the search engines.

frames A web page design where two or more documents appear on the same screen, each within it’s own frame. Frames are bad for SEO because spiders sometimes fail to correctly navigate them. Additionally, most users dislike frames because it is almost like having two tiny monitors neither of which shows a full page of information at one time.

Web 2.0 Glossary (E)

e commerce site A website devoted to retail sales.

Web 2.0 Glossary (D)

directory A site devoted to directory pages. The Yahoo directory is an example.

directory page A page of links to related Web Pages.

doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking. Previous Definition revised based upon advice from Michael Martinez

duplicate content Obviously content which is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers being the original.