Web 2.0 Glossary (G)

gateway page (doorway page) A web page that is designed to attract traffic from a search engine and then redirect it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

gadget see gizmo

gizmo (gadget, widget) small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.

Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The “miserable failure” George Bush, and “greatest living American” Steven Colbert Google bombs are famous examples.

Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus there is some controversy as to if this works or is just an SEO urban myth.

Google dance The change in SERPs caused by an update of the Google database or algorithm. The cause of great angst and consternation for webmasters who slip in the SERPs. Or, the period of time during a Google index update when different data center shave different data.

Google juice (trust, authority, PageRank) trust / authority from Google, which flows through outgoing links to other pages.

Googlebot Google’s spider program

GYM Google Yahoo Microsoft,the big three of search